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Hi Reader,

How many posts, dancing Reels, and articles have you seen that talk about consistency in your marketing? If your feeds look anything like mine, I bet tons.

But "just be consistent" is way easier said than done. Even for someone like me who lives and dies by her calendar and to-do list. Because sometimes you're just not feeling it.

Ironically or not, I just wasn't feeling this email. You're reading this on Sunday (or after), but today's Friday for me, the day after the Lunar Eclipse and the day before Mercury Retrograde, which affects communication big time.

It's also a gorgeous day outside! I want to go play. Maybe swing at the park! I'm serious. I'll do that sometimes.

So I get that sitting down and doing something for work is sometimes the last thing you want to do.

And, if you are neurospicy, have ADHD, or you're in perimenopause, consistency and focus are just....hard. Especially these days with the never-ending doomscroll of news and life.

What if we flip the script on consistency?

What if it's about consistency of message and work rather than consistency measured by some number?

What if you released the old story of having to post on social media 3 or 4 times a week and allowed yourself to be inspired?

What if you focused on consistency of WHAT you're talking about instead of how many times you talk about it?

I know! That's also easier said than done! It requires clarity around your offers and confidence that what you're saying is what will deliver the best return on investment for your energy and money.

It's this deep desire for clarity, confidence, and consistency that motivates my current project. Put a pin in that. 📌 I'll tell you about it first here - really soon!

For now, I invite you to look at the week ahead through a new lens. Flip the script to see what "consistency" means to you. And make sure it honors your creative, sensitive, and passionate self.

Let me know what you come up with!

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113 Cherry St #92768, Seattle, WA 98104-2205
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