Are you optimizing too much?

Published 1 day ago • 1 min read

Hi Reader,

I've been rewatching "Mad Men" lately and I'm struck by the themes that seep through the soapy drama. If you're unfamiliar, the show is about people in an advertising agency, and yes, since it's set in the 1960s, it's mostly an agency full of men.

What strikes me is how they approach advertising - and it truly reflects the real world.

Advertising works because it assumes that there's a problem that needs to be solved. We want something "better," whether it's our complexion, waistline, stress level, house, family, dog training, coffee maker... you get it.

Wellness advertising - whether it's for a device to track your steps, a book on time management, or a new meditation app - takes the position that there's something wrong with you. We call these "pain points" in marketing for a reason.

Even the word "healing" assumes that something needs to be fixed.

And it our current optimization-centric world, it's super easy to fall into the trap of seeking an end result that's really not realistic.

I am as pro-therapy, pro-medical intervention when you need it as I am pro-magic and pro-Reiki. AND there's something beautiful about being unfinished, about never reaching the "optimized" version of ourselves.

That's beautifully human.

This week on my podcast, I'm diving more into the darker side of wellness and self-help culture. I'm also sharing my thoughts on being more like Da Vinci and less like a machine.

You can listen to it here.

xoxo,
Megan

P.S. I revamped my homepage and I'm in love with it! Wanna see? Click here!

Ready to revolutionize your business in a week? Yes, really! Check out AstroAligned Practice™ a self-guided class that teaches you how to work with the stars and your unique energy to scale your biz!

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